Newspaper printed Independent – “digital victims”
The Independent, which stopped publishing the paper on March 26, ended the 30-year history of the UK’s second-largest newspaper. In the final issue of the newspaper, the Independent sent a message to the reader: “Today the printing press stopped working, the ink was dry and the paper newspaper no longer exists. But when a book chapter closes, another chapter opens, and the spirit of ‘The Independent’ will never be turned off. ” Previously, the Independent Sunday, March 22, also issued the last printed issue. The decision to rescind the newspaper in The Independent was made by the newspaper owner, Russian billionaire Evgeny Lebedev, on February 12. Explaining this shocking decision, Lebedev said the press industry is changing, and that change “is driven by readership.” The 30-year-old publisher claims readers’ choice to show that the future of modern journalism is digitized. In the past, several major US newspapers and magazines, such as “CS Monitor,” “US News & World Report,” and most recently “The New York Times” plunged and shifted focus to the development of electronic newspapers. “The Independent” follows this trend, becoming Britain’s first major daily newspaper to completely switch to electronic newspapers. According to the ABC News, just before the release, “The Independent” released nearly 56,000 copies a day. While in the 2010-2011 period, the number of print issues was more than 180,000 prints per day. At its peak, this newspaper had issued 400,000 copies a day. Apparently, the drop in volume was the main cause of the “The Independent” newspaper’s death. In addition, Lebedev decided to sell the “i”, which reduced the content of the mainstream press to the Scottish-owned Johnston Press for £ 24m. . According to Johnston Press, net income of “i” is 5.2 million pounds. The “i” has a retail price of 40 cents a day and 50 cents a day on Saturday, with a circulation of 275,000 a day. Analysts say there is no “i” for help, “The Independent” will face many difficulties in the future. Mr Lebedev has emphasized that the change of “The Independent” did not affect the development of the press, instead focusing on improving the quality of content. However, in the commentary titled “The Independent – First Victim of the Digital Future” by “The Guardian”, journalist Steven Brill said that the issue of electronic content is also a very competitive. acrimonious. “If you want to sell content online, you need something to sell. You have to invest and lose money in the short term by enhancing the quality of what you do. We can say that, right, the New York Times is achieving these results but they have hundreds of thousands of quality articles on the electronic version. The reader is not idiot. They will not buy what they can get elsewhere. They only buy things that they can not get for free elsewhere, “Brill said in an interview with Poynter Institute. Revenue after the publication of the “Death” of “The Independent” is still difficult to resolve when considering the profitability of advertising on electronic newspapers may decline compared to ads in print before, especially When readers can read articles on this electronic newspaper at no cost. According to Baotintuc.